Event branding, strategy and design
We worked with PeaceLove for the second year in a row to develop a new visual identity and event engagement strategy for their annual Peace of Mind Storytellers event. PeaceLove is an organization dedicated to using expressive arts and storytelling to raise mental health awareness, and to aid people with mental health issues.
Like years prior, PeaceLove needed a visual identity system that evoked their brand, expressive arts, storytelling and additionally capture the spirit of the Storytellers event, which is about sharing personal stories that are powerful, emotional and inspiring. They gave us a conceptual direction of camping and stories around a campfire to run with.
We worked closely with design Karla Ferrara on this project again to produce a clean and simple geometric visual style of camping aesthetic.