Event branding, strategy and design
We worked with PeaceLove to develop a visual identity and event engagement strategy for their annual Peace of Mind Storytellers event. PeaceLove is an organization dedicated to using expressive arts and storytelling to raise mental health awareness, and to aid people with mental health issues.
PeaceLove needed a visual identity system that evoked their brand, expressive arts, storytelling and additionally capture the spirit of the Storytellers event, which is about sharing personal stories that are powerful, emotional and inspiring.
We worked closely with design Karla Ferrara on this project as well as a class of design students from Boston University. The class was an experience design class that Nick teaches, and worked on developing different engagement experiences which surrounded the main event of the Storytellers on stage.