Nexus North: A Cultural Change Initiative to Imagine Wood Buffalo as a Global Model for Sustainability
Visual Identity System
We were commissioned by design thinking studio, Epic Decade to refine and expand the visual identity system for their initiative Next North. Nexus North was a temporary project to help effect the cultural conversation around sustainability in Wood Buffalo, Alberta Canada. Wood Buffalo is a small community at the center of the oil sands debate in Northern Alberta. Through this initiative the hope was to help imagine Wood Buffalo as a model for sustainable living in context to the debate of fossil fuels. In addition to the visual identity we were commissioned to design a new website for the initiative and a tool kit that doubled as invitation for an inaugural summit originally planned to take place at the Banff Arts Center. Unfortunately the political landscape in Wood Buffalo changed, causing the shutting down of this initiative.
The design of the identity was inspired by the location of the town of Wood Buffalo, and the undistorted view of constellations, and aurora borealis. Additionally the constellation effect was meant to feel aspirational, and looking towards a north star vision. The number of "stars" represented in the Nexus North constellation identity represent each of the 9 organizing frameworks established for the initiative.