Rhode Island Summer Tourism
Digital Ad campaign strategy, concept and design
Working with Epic Decade we developed a strategy and conceptual approach for a summer ad campaign to promote tourism in the state of Rhode Island.
We developed a model of sourcing images from native Rhode Islanders, using a hashtag #myRIstory—asking them to share images of their favorite places in Rhode Island, on social media. The logic being, when you want to visit a place, you wan to find out where the local favorites are, not just the well trodden tourist destinations.